Your answer should be half a page in length.
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If you have any questions about the simulation feel free to get in touch with us at or fill out a contact us form.To understand the simulation and achieve the highest TMC you can, you must first conduct a Situation Analysis.
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While there is no ‘one-way’ to win any of our simulations be sure to check out our tutorial videos and the player’s manual for advice on how to best implement a strategy your team has chosen. When evaluating your firm to see if you need to further reduce your firm’s production cost through product development, you can review the following reports: Is it worth it? If I reduce my price and the production costs to maintain my gross margin per unit, will this increase my Sales Revenue anyway? Is this market segment sensitive to changes in price?” “This will reduce my production costs but I need to reduce my price to remain competitive, thus reducing my gross margin per unit.“Is the Research and Development cost worth the reduction in the production costs?”.The best method for reducing your Cost of Goods Sold is conducting product development to reduce the cost of your product you’re selling. (Note that market research reports will come out of your marketing budget so purchase these reports wisely). Distribution Cover and Sales Promotion (once Sales Promotion comes available to you).Some Product Details (or All Product Details).When evaluating your decisions from the previous period you can look to reports like: When you have sales promotion available to you (after the first rollover), check the how old your product is within the Distribution Cover and Sales promotion report and see how to target your sales promotion based on your product’s lifecycle within the Market Information report.
Check the Media Viewing Habits of the market segments, and take into account the media reach of the different media types. Check the market information report, check to see what the market segment you are marketing to has the highest sensitivity to (higher sensitivity means higher change in sales volume). Make sure you are reaching your customers through the most effective methods and appealing to their desires/wants/needs. How do I spend my Marketing Budget efficiently? To increase your Sales Revenue while reducing (or at the very least maintaining) your marketing expenses you need to ensure your Marketing Budget is spent as efficiently as it possibly can be. Typically, you will want to aim for the fourth method used above. Increase Sales Revenue while reducing your CoGS and Marketing Expenses.Reduce your Marketing Expenses while Sales Revenue and CoGS remain constant.Reduce your CoGS while Sales Revenue and Marketing Expenses remain constant.Increase Sales Revenue while CoGS and Marketing Expenses remain constant.
There are essentially four methods you can use here: How do I maximize my Total Marketing Contribution? To get your Total Marketing Contribution you just sum up all the marketing contribution your firm has generated for the duration of your simulation (so far). Marketing Contribution = Sales Revenue – Cost of Goods Sold (CoGS) – Marketing Expenses. While your marketing contribution is calculated as…
Total Marketing Contribution is typically how you are graded or compared to your peers within your course (there are other indicators but instructors typically opt to grade you on this). What is Total Marketing Contribution? Why is it important? To answer this we first need to establish an understanding of what Total Marketing Contribution is and why it is important. Landing on this page means you have come searching for answers to the question: “How do I maximize my total marketing contribution?”
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